The Power of Fire!

Question: Why is that a book like "Purpose Driven Life" sells over 25 million copies, when most are doing well to sell a few hundred.

A friend sent me a link to Greg Steilstra's site pyromarketing.com. He' s the guy who put together the marketing campaign for it.

Greg has four simple, but effective steps for marketing any product:

1. Gather the driest tinder
   
2. Touch it with a match
   
3. Fan the Flames
   
4. Save the Coals
   

To read more about this simple formula or get his entire audio book Pyro-Marketing for free, check out his site. (It's great information.)