I read a lot of books. But none quite as good as Dan Kennedy's No B.S Sales Success. It's by far the best practical advice for any professional salesperson. Probably the most useful information I received was on the art of "takeaway selling".
Dan's a master at this. Instead of running after sales, he uses the opposite approach. He limits his contact with clients. It's using the "less is more" strategy. When there is limited amount of something, then it is perceived as much more valuable.
No comments:
Post a Comment