The Brand You

The Power of Fire!

Question: Why is that a book like "Purpose Driven Life" sells over 25 million copies, when most are doing well to sell a few hundred.

A friend sent me a link to Greg Steilstra's site pyromarketing.com. He' s the guy who put together the marketing campaign for it.

Greg has four simple, but effective steps for marketing any product:

1. Gather the driest tinder
   
2. Touch it with a match
   
3. Fan the Flames
   
4. Save the Coals
   

To read more about this simple formula or get his entire audio book Pyro-Marketing for free, check out his site. (It's great information.)

Risk Reversal

My Top Sales Book for 06

I read a lot of books. But none quite as good as Dan Kennedy's No B.S Sales Success. It's by far the best practical advice for any professional salesperson. Probably the most useful information I received was on the art of "takeaway selling".

Dan's a master at this. Instead of running after sales, he uses the opposite approach. He limits his contact with clients. It's using the "less is more" strategy. When there is limited amount of something, then it is perceived as much more valuable.